A thorough update on developments on the front of retail design either of Italian design or realized in Italy, this book delves further into the most recent evolutions in store design and shopfitting, an area that continues to offer an arena for boundless originality and great variety of design. The book also illustrates the degree of specialization that has been reached in designing interiors destined for trade activity, in which features of the architectural containers dovetail ever more ingeniously with the installation, engendering entirely new perspectives of design philosophy.